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  • Writer's picture Bernardita Correa + AI

WhatsApp for Patient Engagement in Latin America and the US

Updated: Aug 9, 2023

WhatsApp is the most popular messaging app in the world, with over 2 billion active users. In Latin America, WhatsApp is even more popular, with over 90% of the population using it.

This makes WhatsApp a powerful tool for clinics and healthcare centers to engage with patients.

¿Why WhatsApp is a great channel for patient engagement?

1. WhatsApp has a high open rate: With over 98% of messages being opened. This means that your messages are more likely to be seen by your patients than if you sent them an email or a text message.

2. Whatsapp offers features that improve the user experience:

- Buttons: Patients can use it to quickly respond the information needed from them. Companies can also use WhatsApp to send reminders about appointments, provide updates on test results, and answer questions.

- Menus: Companies use menu functionality to guide patient journey through chatbot.

3. WhatsApp is a very personal channel. Patients feel more comfortable interacting with their healthcare providers on WhatsApp than on other channels, such as email or social media.

This can lead to better communication and a more positive patient experience.

Some examples in Latin America and the US

Sending appointment reminders: Many clinics and healthcare centers use WhatsApp to send appointment reminders to patients. This helps to reduce no-shows and improve patient compliance.

Providing updates on test results: Patients can use WhatsApp to get updates on their test results. This can help to reduce anxiety and improve communication between patients and healthcare providers.

Answering FAQs: Patients can use WhatsApp to ask questions about their treatment. This help to improve patient education and satisfaction.

Promoting healthy lifestyle choices: Clinics and healthcare centers can use WhatsApp to promote healthy lifestyle choices, such as exercise and healthy eating. This can help to improve patient health and reduce the risk of chronic diseases.

If you're not already using WhatsApp to engage with patients, I encourage you to start today.

It's a great way to improve patient communication and care.

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